theMarketSoul is an economic concept. It is the extension of Adam Smith’sInvisible Hand“.

theMarketSoul Limited takes this economic concept and commercialises it by focusing on IFRS Financial Reporting and Business Process Improvement design and implementation services

invisible hands

Nearly two centuries after Adam Smith published his Invisible Hand concept, we believe the Invisible Hand has grown, developed and matured into a wider, richer more fulfilling concept of a Soul that dwells in the Market, hence theMarketSoul. It is an integrated and connected philosophy of market maturity, hence theMarketSoul.

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We focus on:

1. Understanding the DESIGN of markets

2. Evaluating the ATTRACTIVENESS of markets

3. Ensuring market failure and the fall-out has minimal negative IMPACT on the participants in that market


We are not just a research and publishing organisation.

theMarketSoul ©1999 – 2015