The language we use in business

We find it fascinating, once again, just having skimmed through the Microsoft (MSFT) Earnings Release FY17 Q4 results released on 20 July 2017, how generally in businesses ‘natural’ language is used differently in different sectors.

In general within Commerce & Industry we tend to refer to ‘strategic partnerships’ and ‘supply-chains / arrangements’, etc.  Language crafted from legal and contractual relations.



The irony is that it is generally only the Technology sector, possibly as a more recent / younger sector, that crafts its language from the natural world.  In technology companies you don’t have supply-chains, but rather ‘ecosystems’, ‘cloud-platforms’, ‘waterfall project’ deployment, etc., etc.



It is both fascinating and ironic that these metaphors for relationships in the technology sector borrow heavily from ‘natural language’ or nature based language; which in turn promotes sustainable business practices (we hope and trust) and sustainability more generally.



Do you find this to be a positive / true reflection of the use of business language? Your comments are very welcome. […and will no doubt be added to our ‘word-cloud’]

©2017 theMarketSoul

No real ‘SAFE-Harbour’ rules exist? Do they?

Following the revelations on 12 March 2015 on the Radio 4 Today programme by Hazel Blears of the UK Intelligence and Security Committee of Parliament, our question today is this simple one:
English: A candidate icon for Portal:Computer ...

A candidate icon for Portal:Computer security (Photo credit: Wikipedia)

 “Does any Information Security Safe-Harbour rule actually in practice exist?


We might just as well tear up or bin all existing IT security Safe-Harbour rules and regulations that CLOUD-technologies companies having been trying to establish and promote as part of creating frameworks to assure customers that their data is security, will be treated with integrity and will be for their(customers) own eyes only.
Here is a link to an example of what safe-harbour rules are in the EU:
Here are some legal interpretations of safe-harbour rules:
 The only realistic option left for any user of the internet is this:
“Use your own common sense, think, check, re-read that electronic data information package, before you press the send button”